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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q This week we’ll learn about branding and positioning. Are you a health nut or really into exercise? Crossfit is a pretty interesting brand with a unique value proposition. Please check out the following video case study on CrossFit. Evaluate the following concepts relative to the Crossfit video case study and some of your own research (plus textbook reading of chapters 7 and 8) Or, the video may be available for free here. 1. If you were Glassman, how would you evaluate your POP Vs POD? 2. What is the value proposition? 3. What type of competitive strategy would you use if you were Greg Glassman? 4. Talk about the CrossFit brand relative to chapter 8 (choose one or two key branding concepts from chapter 8), so, what’s glassman doing right and wrong?

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I would definitely evaluate my POP to be at the highest level because of being a CEO of a popular brand. I would feel that there is presence of entrepreneurship skills, managerial skills, mentoring skills, coaching skills, leadership skills, etc. in me. My salary would be included in describing my POD. I would also include the customized training facilities, special training programs for special purposes, community setting, team setting, innovating training methods, motivational methods for training, etc. in my POD